Special project
for
CHANEL
COCO MADEMOISELLE
Photography Danilo Falà
Art Direction Federica Trotta Mureau
Chanel was never afraid to be contrary.
This early sense, and embracing, of difference is one of the many attributes that propelled Gabrielle Chanel forward. Chanel was said to have cultivated a different type of femininity, one that totally went against the grain. At a time when women were dressed in theatrical frills and flounces, Chanel was a lesson in freedom from constraints minimalism; white collared schoolgirl dresses and straw boaters were one of her early style signifiers.
COCO MADEMOISELLE is a fragrance that is both strong and subtle, youthful but confident, seductive yet not provocative, modern but classic…
This perhaps validates what CHANEL In-House Perfumer-Creator Olivier Polge meant when he describes the fragrance as “an interesting combination that is simply hard to describe. At CHANEL we always speak about a certain level of abstraction within our perfumes.” That said, he generously name checks woody, amber notes, tonka bean notes and of course patchouli in COCO MADEMOISELLE; but anyone expecting the ubiquitous, run-of-the-mill patchouli will be surprised. This patchouli is not as you know it. It is a very specific grade of patchouli, modernized, fractionated, and refined, leaving only its heart quivering on the skin.
He provides an anecdote to drive home the point.
“I like to always reference what Gabrielle Chanel had said to Ernest Beaux while creating N°5. She was asking for an ‘artificial’ perfume. Not meaning synthetic but as in not linked to one specific raw material. She compared it to her work as a fashion designer; she’s building dresses, she’s sculpting shapes, she’s mixing fabrics… She was asking the perfumer to work with the same mindset. That is why at CHANEL we have always created perfumes that are composed like a dress and complete an allure.”
Model Sean Levy @VIVAMODELMANAGEMENT
Casting @SIMOBARTCASTING
Make- up Gianandrea Ghiardello National Make-up Artist @CHANEL
Hair Ezio Diaferia