MAXXI museum
Let’s keep talking about Italian fashion at Rome’s Maxxi in occasion of “Bellissima…”
exhibition with the series of conferences “Le storie della moda”. On Januray 17th 2015 the
conference was about “Gli anni 50: dalla Hollywood sul Tevere alla Sala Bianca” edited by
Sofia Gnoli, fashion historian, Italian journalist and professor at “La Sapienza”, “IED” and the
Accademia di Costume e moda in Rome. A journey between wonderful princesses and corolla
dresses was the mood of the morning, surrounded by the recollection of the first Italian
fashion designer exporters: the Fontana sisters, Schuberth, Fernanda Gattinoni, Simonetta
Caracciolo e Roberto Capucci. From Audrey Hepburn to Linda Christian, the first postwar
period has given birth to the “Hollywood sul Tevere”. In the 50’s, thanks to Giovanni Battista
Giorgini’s famous fashion shows at Florence’s Palazzo Pitti, the Italian stylist started to be
internationally recognized. For the first time Italy was admired by international buyers and,
as Irene Brin wrote, «they preferred Italy to France».
Carla Restaino
